The Bata Group is a family-owned business, making it possible to provide customers around the world with the best shoes at the best prices, backed by unparalleled service, for over 125 years.
We live the Bata way by improving the life of each community in which we operate. This means supporting our consumers, teams and the community itself, as well as providing opportunities for personal and professional growth.
Our passion is shoes
We love making stand-out footwear our customers can wear to look good and feel good all day long, and always with price tags that impress them too.
Our brands and business
We are organized into three business units: Bata, Bata Industrials (safety shoes) and AW Lab (sports style).
We have a portfolio company with more than 20 brands and labels, such as Bata, North Star, Power, Bubblegummers, Weinbrenner, Sandak or Toughees.
At Bata we believe that we are part of each community in which we operate. This means supporting our consumers, teams and the community itself, as well as providing opportunities for personal and professional growth.
As a truly global Group, we work across diverse cultures, and believe that each of these should be respected.
Courageous Innovation has always been the cornerstone of our company, from the canvas shoes Tomas Bata proposed when everyone else in Europe was selling leather or wood, to the pioneering expansion to new continents starting in the 1930s
Exceed customer expectations
Bata believes in pushing boundaries, in going the extra mile. We take pride in recognizing and rewarding excellence, promoting a "can do" culture throughout our organization.
This is true of our products, our services and our personnel. We know that different customers have different needs, and it is our aim not only to satisfy but to exceed them, building intrinsic value into every product we make.
Serve with passion
For Bata, the shoe industry has been a lifelong family passion, requiring hard work by a close-knit, determined team, listening to our consumers' needs and understanding how best to satisfy their requests. It is this desire to continue to offer the best products and services that help keep us at the forefront of our industry.
Count on me
Our founder, Tomas Bata, understood that in order to do a job well, we must lead by example. We have never forgotten our founder's words, and today we still hold the same beliefs to be true. The decisions we take are made with our long-term future in mind, not for immediate gain.