Why work at Bata?

People are at the heart of what we do. From the consumers and customers we serve, to the communities in which we operate, to the employees who drive our success year after year. Through our CSR programs, volunteering and philanthropy, we deepen our connections with the company, our colleagues and the communities in which we operate.

What we offer

Competitive salary, generous benefits and a respect for work-life balance form the foundation of what we offer at Bata. We then go the extra mile to train and equip our employees to make the most of the opportunities available to them. We provide industry-leading development programsto foster a culture of teamwork, integrity and excellence in everything we do. As a global brand, we value diversity and mobility, encouraging our people to pursue positions in new regions that will help them grow professionally and personally. Our multicultural leadership team is representative of this commitment and our brand’s international footprint.

At Bata, we’re focused on making beautiful, comfortable and affordable shoes. If you have a passion for footwear, fashion and exciting customers, you could go far with a career at Bata.

  • General Management

    Jeddidah Thotho

    Competitive salary, generous benefits and a respect for work-life balance form the foundation of what we offerat Bata. We then go the extra mile to train and equip our employees to make the most of the opportunities available to them. We provide industry-leading development programsto foster a culture of teamwork, integrity and excellence in everything we do. As a global brand, we value diversity and mobility, encouraging our people to pursue positions in new regions that will help them grow professionally and personally. Our multicultural leadership team is representative of this commitment and our brand’s international footprint.

    Interview with Jeddidah Thotho

  • Retail

    Marco Farnetani

    Our retail staff members set high standards, aiming to always exceed our customers’ expectations. They understand the value of finding the right pair of shoes for the right person. This level of service requires attention to detail, excellent listening skills, an eye for style and a warm and patient manner. Working with a fun, friendly and supportive sales team while putting a smile on a customer’s face is what makes retail rewarding at Bata.

    Interview with Marco Farnetani

    Q: Hello everyone, we have the pleasure of interviewing Marco Farnetani, Country Manager, General Manager of Bata Central Europe. Hello Marco, can you tell us about your role is in Bata and what position did you hold before?

    A: Hello everyone and nice to be here with you. For the last two years I have been a Country manager of Bata Central Europe. From here we manage this very important operation because it is the birthplace of Tomas Bata and in 1894 the Bata brand. I feel especially responsible for instilling and safeguarding the Bata culture and values among our people here. We distribute our product through our retail stores and through E-commerce in central and northern European countries. We also have the factory where we produce shoes and our E-commerce business is 25% of the total. Previously I held the role of Omnichannel retail director and after 4 years Bata gave me this important growth opportunity.

    Q: Please tell us about your experience before Bata and what course of study you did?

    A: I was the worldwide commercial director for a Benetton, worldwide omnichannel retail director for Mandarina Duck and other experience for important companies in the clothing, accessories and footwear sectors. Over the years I have gained experience in retail, Omnichannel, franchising and wholesale on almost all European markets, United States, Emirates, Qatar, China, India and Eastern European countries.

    I have traveled a lot and had the opportunity to work with great entrepreneurs, managers, world-famous architects, experiences that have enriched me a lot personally and professionally. I am a graduate and I have a master's degree

    Q: We are also interested in learning about your passions, I know that you are a sportsman and have a highly practiced competitive spirit?

    A: I’m competitive at heart, so it suits me perfectly! I used to be a professional athlete and instructor in combat sports. I’m still passionate about competitive sports, art, design and surfing. However, I believe that practicing such tough sports and being an agonist helps a lot to keep calm in achieving the goals set.

    Q: Tell us about Bata, the spirit and the opportunities that exist within the group.?

    A: Bata is a place for personal and professional growth. I encourage this among the employees here, because this was my own career path. Challenges have definitely evolved in the fashion landscape, but you don’t come to work in this industry if you resist change. Bata is a place to grow your talent and move in to positions that stretch your abilities and maximize your potential. Our employees feel part of the business and connected to the global brand, the retail experience in-store with 6,000 stores and online. That’s a great asset to have in a company like Bata, where differentiation is the key to everything, from our service to our retail experience. It’s one of the reasons I love coming to work and sharing the passion I have for building brands and the teams to deliver success. 

  • Marketing

    Nusrat Hasan

    Our marketers work tirelessly to understand the needs of our customers. Researching the latest global footwear trends since 1894, they know how to sell shoes to a global market, whether it’s in Delhi, Mexico City or Geneva. Successful marketers share a sense of curiosity, a thirst for learning and a sharp analytical mind. Our teams anticipate the changes in the world of fashion, footwear and communication, creating strategies and campaigns that will give Bata a competitive edge.

    Interview with Nusrat Hasan


    Q: What is your current role at Bata and what are your responsibilities?

    A: Currently, I am the Marketing Manager of Bata Bangladesh. My role involves overseeing the entire marketing function of the organization which includes brand management, CRM, brand campaign management (both in traditional and digital media) and visual merchandising.

    Q: What other roles have you had and how long have you worked at Bata?

    A: I joined Bata in February, 2022, so I’ve only worked 5 months for Bata. Previously, I worked in the FMCG industry where I was involved in product development, brand management, consumer research and media management.

    Q: What are the most important skills for being successful in your current position? How did you learn or develop these skills?

    A: Along with the functional skills required to fulfil the responsibilities in my current role, I believe it’s also important to have soft skills to be successful. Given my role involves overseeing a team, it’s imperative I possess the right temperament. This allows me to institute teamwork, lead my department in the right direction and create a collaborative atmosphere where members feel comfortable to express their ideas. The development of these soft skills is a continuous journey and I have learned them through experiences like working on various cross-functional projects, stakeholder management and leading teams in previous roles at other organizations.

    Q: How would you describe the culture at Bata?

    A: Bata’s culture is a unique blend of traditional and modern values. Traditional because it carries a legacy with itself which is revered by people in Bangladesh. Modern because Bata strives to remain relevant/contemporary within the lives of its consumers. The traditional values and wisdom that exist internally allows us to learn and grow. The modern values motivate us to be more entrepreneurial, to move forward and to add value to our consumers’ lives. I have found the environment of Bata to be co-operative where everyone looks out for one another. The team spirit is visible and is one of many reasons why the organization has been so successful.

    Q: What do you enjoy most about working at Bata and would you recommend Bata as an employer?

    A: Coming from a different industry, the learning curve has been extremely steep for me as I have gained the experience of working for a retail brand. What I enjoy the most about my role at Bata is the ability the company gives me to innovate and reinvent the practices of Marketing within the retail environment. I would recommend Bata as an employer because you truly get the flavor of working for a global company but at the same time you implement initiatives that will impact the brand at the local level. At its core, Bata truly is a “glocal” company!

  • Product & Merchandising

    Javiera Recabarren Gambra

    Today, making shoes goes far beyond creating a comfortable product that looks good. Our shoe designers and product developers are pushed to discover sustainable, responsible products that still look and feel good. Our innovative staff always rise to the challenge, finding efficient ways to reduce the amount of wasted material in manufacturing, creating shoes that can be easily repurposed and recycled when possible. These born problem-solvers are the heartbeat of our company, bringing the shoe from conception to reality.

    Interview with Javiera Recabarren Gambra

  • Supply chain

    Gary Yee

    Running a successful global brand requires careful planning. To reach our markets around the world, Bata has built a strategic logistics and distribution network, ensuring that every customer gets the shoes they want when they want them, no matter where they are. How we get raw materials to factories and then the end product to the customer is a constantly shifting process; our supply chain personnel work tirelessly to understand the market demand and make the path to the consumer as smooth as possible. Our team is made up of clear thinkers who understand the power of a robust process and can anticipate challenges ahead.

    Interview with Gary Yee

  • IT

    Nicola Cora

    Technology has become central to everything we do at Bata. From the factory floor to our retail stores and to the boardroom, we rely on effective systems and connectivity to keep our business moving forward. Our IT professionals make this progress possible by finding practical fixes for everyday issues and innovative solutions to address tomorrow’s challenges. We seek out IT staff that go above and beyond and find not only the solution, but the best solution – personalities that are constantly looking for better ways to do their job and to make the business more efficient.

    Interview with Nicola Cora

    Q: What is your current role at Bata and what are your responsibilities?

    A: At the beginning on 2021 I was promoted to Digital Transformation Manager. I am responsible for global IT and digital projects execution for the Bata group, advancing thecompany’s digital capabilities on all channels and touchpoints, as well as developing and maintaining an enterprise omnichannel platform that will make Bata stand out online.

    Q: What other roles have you worked in and how long have you worked at Bata?

    A: I started working for Bata in January 2018, after gaining seven years’ e-commerce experience in AW LAB, another company of the group. I was hired as a Project Manager focused on Bata’s EU digital transformation, reporting to the Chief Digital Officer. I was in this role for three years, facilitating and coordinating our team’s effort to deliver new technologies – including the e-commerce platform, developing omnichannel capabilities and a consumer/instore app in all EU countries.

    Q: What are the essential skills for driving the digital transformation?

    A: Over the past few years, I have definitely come to appreciate the importance of communication. With many different teams and individuals working on a big project – like digital transformation – it is essential that everyone is aware of what the others are doing, how we’re progressing and what the priorities are. There are a lot of moving parts to keep track of, so making sure you’re organized is another essential. Clear team and department goals and deadlines have provided an organizational framework, but there’s still a lot to do day-to-day to keep everything and everyone moving in the right direction.

    The technical aspects of the work require careful attention to detail, as well as an understanding of how the technology works and what can break it. Inevitably, we face setbacks; being able to manage those and solve problems effectively is probably the most important skill I’ve developed since joining Bata.

    Q: How would you describe the culture at Bata?

    A: The culture at Bata is a great mix of tradition and innovation. Our side of the business is relatively new (when you consider the company has been around since 1894), but everyone recognizes the need to constantly improve and innovate. You can see that kind of ambition in how the styles of shoes have evolved, and the business itself. That type of culture and mindset is what has made Bata a successful worldwide operation, and our team gets to drive the latest expansion – into the digital world – making sure Bata gains the same foothold online as it does on the ground.

    Q: What do you enjoy most about working at Bata and would you recommend Bata as an employer?

    A: Collaboration and communication are essential parts of my job. Having trustworthy and smart colleagues has really set me up for success in these areas. Being part of these teams, solving problems together and celebrating breakthroughs has been the most rewarding part of my job – and I’m excited about more breakthroughs and success ahead.

    For all problem-solving team players interested in working in the tech or digital space at Bata, you can expect a working environment in which you will learn, grow and be challenged. For me, it has been a rewarding and enjoyable three-and-a-half years and I encourage anyone who fits the above description to join us!

  • E-commerce

    Inderpreet Singh

    A few things have changed since we started doing business in 1894. How people shop in the 21st century is a major shift. Mastering E-commerce and being competitive online is essential to our business. Our team mixes technology and marketing know-how to make sure our customers can find the shoes the need, while helping Bata reach new customers and markets. A deep knowledge of online platforms, algorithms, product optimization and shifting digital trends is what we look for in our E-commerce wizards.

    Interview with Inderpreet Singh

    Hello all! I am Inderpreet Singh, E-commerce Director for the Asia Pacific region – responsible for FA2A Business in APAC region.This exciting role is still quite new for me,but it adds enthusiasm and a new learning to eachday! I’ve been building my career at Bata since 2009 and every role held at Bata enriched my competences, be it my last role in Indonesia as Country Manager or as Head of Retail in India or as Country Manager in Sri Lanka, or all the Retail positions held during the first years of my career at Bata India.

    It’s an exciting time to be working in E-commerce, as we bring the “digital transformation” and our new omni-channel platforms to all our Bata Markets.We aim at a smooth and effective rollout in these markets to maximize our digital growth. It’s truly a group effort, involving our E-Commerce, IT, Marketing, Product and Merchandising teams, and I appreciate contributions of each and all towards this growth journey.

    This is not my first role that has involved leading our Bata markets in a digital era. At BataIndonesia our focus was on modernizing the Bata brand to appeal to new and younger audiences. We launched initiatives like Bata ChatShop, Live streaming, and social selling to widen our reach during Covid times. The development of the “North Star” and “Bata Red Label” helped us to achieve our goal of improving brand perception and reaching out to new consumers through a mix of online and offline campaigns. 

    Advancing our brand and growing sales is hard and challenging work, but it’s also the most rewarding part of my job. Working hard to reach targetswith a passionate team makes coming to work truly enjoyable. I am constantly impressed by the people working around me exuberating the Bata spirit.

    What’s more, I am always looking forward to work with innovative leaders having a ‘can do’ attitude. These attitudes allied to best-in-class technical abilities – often learned in our ongoing training processes - are all behind ourFA2A success.We hire people who not only share OUR VALUES, but who commit to them and contribute and enrich our company culture.

    Trainingand learning area part of career development here. Like every business we rely on people. We are encouraged to undertake severaldevelopmentcourses to enhance our knowledge in new fields like digital marketing, disruption, and transformation.We also support so many volunteering and philanthropy projects outside of work whichis good for our people and it’s good for everyone in the society. By doing it,we deepen our connections with the company, our colleagues, and our communities. That’s a real win-win scenario.

    It’s a combination of these hard and soft measures that make working for Bata so right for me. Being at the real forefront of technological advances, being part of a ‘global power brand’ and working with smart, committed, talented professionals. What could be better?

  • HR

    Valeria Cordero Lorenzetti

    As a family business, we want our employees to be treated like family. Monitoring job satisfaction, protecting employee interests, handling contracts and responding to everyday requests is what’s required to keep our family happy and motivated. Our empathetic HR teams work proactively to improve the working conditions and the lives of their colleagues all over the world. Understanding people is a must in this position, but so is a patient and critical eye when dealing with paperwork.

    Interview with Valeria Cordero Lorenzetti

    Q: What is your current role (and department) and how long have you been in this position?

    A: I am a Regional HR Analyst for the Latin American region. I’ve been in this role since March 2021, after I gained experience in different departments in the company, including Corporate Social Responsibility (CSR) and Marketing.

    Q: How long have you worked for Bata and which locations have you worked in?

    A: I started my career with Bata in early 2018, so almost four years ago. Since day one, I have worked in our Bolivian headquarters in Cochabamba. It’s where I went to university, so I know the city well. It’s a great place to live and work.

    Q: What are the most important skills for being successful in your current position? How did you learn or develop these skills?

    A: I think a mix of solid communication skills and the ability to connect with people (interpersonal skills) has helped me progress in my career, getting me to where I am today, and will surely help me continue growing in Bata.

    Working in CSR and Marketing allowed me to build and improve those skills, dealing with different employees within Bata as well as with our partners and different groups through our CSR initiatives, such as the Bata Children’s Program. My experience has definitely given me an appreciation of the various roles and responsibilities at Bata, what’s relevant to the business and, how we want to positively impact the lives of our employees and the communities in which we operate. Such understanding has helped me carry out my various responsibilities to the best of my ability, especially when it comes to training our LATAM talents and working on employee retention.

    Q: How would you describe the culture at Bata?

    A: I would describe the culture as supportive and nurturing. Since arriving at Bata, I have been given opportunities and the tools I need to make the most of those opportunities. The people around you do their best to share knowledge and skills, helping you to do your job better and creating a special work environment.

    Giving back to our communities has always been a feature of the Bata culture. And it isn’t something we just talk about. We have serious, impactful programs that make a real difference in the lives of many – promoting education, gender equality, and tolerance all over the world. Working for a company that commits to its values like this creates a proud and engaged workforce.

    Q: What do you enjoy most about working at Bata and would you recommend Bata as an employer?

    A: Bata is a global company, but it feels like a local one. We are invested in, and committed to, our local markets - in my case, I was able to experience this in Bolivia - and that resonates with employees, consumers, and customers. At the same time, we can benefit from a global infrastructure, learning from other markets, sharing expertise, and, if we want, to work in different markets and see the world. We get the best of both worlds: the tight-knit market community and the global Bata family.

  • Finance

    Lola Nabais

    Our global operation relies on a flexible and agile financial system. Accurate reporting, accounting, forecasting and management helps to maintain the financial and operational health of Bata worldwide. Our team of financial professionals spend their days gathering and analyzing information to inform and devise strategies that will drive Bata’s business forward. A passion for numbers and business, and the ability to see an opportunity, is what sets our financial team apart. 

    Interview with Lola Nabais

    Q: What is your current role (and department) and how long have you worked for Bata?

    A: I started my roleas Business Controller in April 2021. In this role, I support the Controlling director, Senior leadership and the Global functions in planning and monitoring business activities and global projects. This includes tasks such as budget planning, project performance, costs management or financial modelling.

    Q: What other roles have you worked in during your career at Bata?

    A: I’ve been at Bata since 2015, based in our head office in Lausanne, Switzerland and I’ve held a few different positions during that time, all in the Finance Department.

    I started out as a Financial Assistant where I assisted the team in the HQ maintaining and updating accounting records. Less than a year later, I shifted my focus to financial reporting as a Reporting and Consolidation Analyst. I learnt a lot during my two-and-a-half years in that role as the work required more interactions with other stakeholders in the operations and within the HQ, system expertise and more responsibility.

    My next position, Business Analyst, focused on performance, supportingdecision-making and managing risk. The forward-looking role was important preparation for my current role as Business Controller.

    Q: What are the most important skills for being successful in your current position? How did you learn or develop these skills?

    A: I’ve been fortunate to have a variety experiences at Bata – in both financial reporting and controlling – and have learnt so much. My education background is in business management and administration, which provided a solid foundation for a career in finance and working within systems. For me, the recipe for being successful in my position is to keep a quality and problem-solving mindset. The latter, together with autonomy and enjoying working with my peers, has helped me to progress in my career and get to where I am today. I also think a willingness to learn and be challenged is essential if you want to make the most of the opportunities.I have been lucky to learn important skills from my managersalong the years and take the opportunities when they have come along.

    Q: How would you describe the culture at Bata?

    A: Bata is a family business that is committed to its values. I recognized that there was something different about the company when I started in the way people look out for one another, how the company’s leadership is truly invested in each and every employee and how, as a global organization, we believe in giving back and positively impacting the communities where we have offices, factories or shops. Moreover, thanks to the relatively small team we are here in the HQ in Lausanne, I got the opportunity to touch many topics and different areas of finance. I don’t think this would have been possible in another international company.

    Q: What do you enjoy most about working at Bata and would you recommend Bata as an employer?

    A: The challenging environment mightn’t be for everyone, but it’s the reason I’ve loved working here for the past six years – challenges make the adventure even more exciting. We did so much in terms of finance improvement in the last years and there is still so much to do.The company is in constant evolution and it is very rewarding and satisfying to be part of this journey.