Our Brands

From a one-man cobblers' operation in 1894, the Bata Shoe Company has grown to became one of the world's leading shoe manufacturing and retailing companies, with a retail network spanning across more than 70 countries. At the forefront of innovation since its inception, not only in the production and design of new styles, but in the creation of business models that permit a quick response to rapidly changing markets.

Today, after more than 125 years, Bata has remained true to its core principle: to know its customers and to create the best possible products to meet their needs.

We are organized into three business units: Bata, Bata Industrials (safety shoes) and AW Lab (sports style).

We have a portfolio company with more than 20 brands and labels, such as Bata, North Star, Power, Bubblegummers, Weinbrenner, Sandak or Toughees.

Comfort with Style for all. Bata desires to create a world in which everyone has equal opportunity to step out in comfort and in style.
Bata Comfit collections are designed to provide ultimate comfort to people who want to enjoy their everyday effortlessly.
Bata RED LABEL gives you a boost of social confidence, curating trendy shoes and accessories for fashion-conscious people.
Since 1971, Power has offered athletic footwear with great performance, comfort and style, available for all.
North Star shoes and accessories are designed to help you express yourself and connect with other through show-stopping style.
At Bubblegummers, we care about the healthy growth of happy children. Our shoes, clothing, and accessories are great for all kinds of play and fun!
At Weinbrenner, we create outdoor-inspired footwear, apparel and accessories for everyone. We deliver great comfort and performance, with styles for the outdoors and the city.
With more than 260 shops in Italy, Spain and Portugal AW LAB is a "Led By Her", lifestyle destination where inclusivity and the joy of self-expression come first.

Founded in 1997, AW LAB offers a wide variety of sneaker, apparel and accessories collections in collaboration with the most popular brands in the footwear world such as Nike, Jordan, adidas, Converse, Puma and New Balance. The brand also has an in-house brand called VRL, a dual gender brand with a lifestyle attitude connected with seasonal trends.
The heritage of Bata Industrials dates back to 1921, when the Bata family built the Bata Village including production in Best near Eindhoven in Holland. In response to a specific market demand: footwear for professionals. Bata Industrials was established in the 1970s as part of the large Bata holding company.

Today, Bata Industrials is one of the world's largest producers of safety footwear. A global player with offices in Europe, Chile, Mexico, South Africa, Kenya, India, China, Singapore, Australia, and New Zealand. Our headquarters of Bata Industrials is still in Best.

Globally, the safety of professionals has ultimate priority for Bata Industrials. By collaborating with scientists and conducting extensive testing in its own laboratory, the company is a trendsetter in industries where safety is paramount. In this way, Bata Industrials ensures that craftsmen can stand strong, walk with confidence, and stay safe under all circumstances. That does not start with just a safety shoe, that starts with the safety shoe.