Stylish Night Shopping event in the Czechia and Slovakia

We were a bit afraid our customers may have forgotten about this popular event while we were all stuck at home—but this was not the case. We were so glad to see so many of our loyal club members arrive at our flagship store on Wenceslas Square in Prague within minutes of the event’s start.

Customers were coming with their club card ready in hand, as they looked around and enjoyed the welcome drink and snacks on offer. They naturally continued inside to find the best shoes and started trying them on. The atmosphere was warm and friendly, as people were clearly in a good mood and open to discussing their top choices among the variety of shoes and bags.

Apart from a friendly welcome by our country manager Marco Farnetani, they also got treated to a fashion show featuring the best items from our new Autumn-Winter collection. The fashion show was designed in co-operation with Vladimír Špelda, our collection manager and former Czech stylist, Kamila Vodochodská.

Yves Rocher was our partner this year, so we were able to offer a very nice gift to our shopping customers—a package of shower gel and hand cream with a refreshing fragrance. In selected shops, we also had Yves Rocher stands with cosmetic products and consultations available.

We believe we have revived this fun tradition and reassured our customers that even during difficult times, we are here for them and always have something extra special for our loyal Bata Club members.

Thank you and we are already looking forward to the next one!