Exploring our Digital Transformation Journey: An Exclusive Interview with our Chief IT Officer!

Exciting news! Tune in to our latest interview featuring Luca Demarchi, our Chief IT Officer at Bata Group.

In a conversation with Marcelo De Santis, Chief Digital Officer at Thoughtworks North America, Luca shares remarkable insights and experiences on Bata's digital transformation journey, highlighting the importance of customer-facing activities, infrastructure consolidation, and security enhancement.

Discover how our Chief IT officer, Luca leverages data to enhance the customer experience and gain valuable tips for managing change in a complex business landscape.

Click HERE to watch the interview!

A big thank you to Thoughtworks for this great opportunity!