Bata’s Bubblegummers Partners with Eva Cremers to Launch Exciting New 3D Campaign featuring Childhood Development phases
Lausanne, Switzerland, October 10, 2024 – Bata, a global leader in the footwear industry, is thrilled to announce an exciting new collaboration between its iconic Bubblegummers brand and renowned 3D digital artist Eva Cremers. This partnership introduces a captivating digital universe, meticulously crafted by Eva Cremers, where she created three imaginary worlds to showcase Bubblegummers’ latest collections designed for toddlers, kids, and Junior (pre-teens). Each of this imaginary world, represent a distinct product attribute.
Eva Cremers, known for her vibrant artistic style, has designed an immersive digital experience that brings the unique essence of each collection to life. With a focus on creativity and engagement, this collaboration perfectly aligns with Bubblegummers' mission to deliver fun and comfort to children’s footwear.
First Step World: A Magical Beginning
The First Step collection for toddlers features a magical landscape crafted by Cremers, highlighting comfort and safety for toddlers in their first steps; where protection is the most important attribute.
Amazing Adventure World: Flexibility for Fun
The Amazing Adventure world for kids is showcased in a dynamic digital playground, emphasizing flexibility and durability for young explorers.
Flying world: Lightweight and Social
The flying world for Junior (pre-teens) comes to life in a vibrant world, reflecting the energy and social nature of this age group.
"We are incredibly excited to partner with Eva Cremers, whose imaginative artistry has brought a new dimension to our beloved Bubblegummers brand," said Andy Tsai Brand Manager at Bata. "Her ability to create engaging, child-friendly digital environments perfectly complements our brand essence, enhancing the way we connect with our young customers and their parents."
Eva Cremers shared her enthusiasm for the collaboration, stating, "Working with Bubblegummers has been a delightful experience. Creating digital worlds that reflect the spirit and energy of Bubblegummers products for different age groups was a joyful challenge. I’m thrilled to see how these virtual environments will inspire and engage children."
The new Bubblegummers Development Phases Campaign featuring Eva Cremers and her accompanying 3D worlds will be available online and in Bata stores worldwide starting October 15th . Customers are invited to explore the enchanting digital experiences and discover the perfect footwear for their children.
About Bata Group
Bata is one of the world’s leading shoemakers, selling more than 150 million pairs of shoes annually. With comfortable fit, stylish designs, affordable prices, and responsible manufacturing, Bata customers can feel good in their shoes – from their head to their toes. Founded in 1894, the family-owned business operates in over 56 countries across five continents. Bata designs, manufactures, and retails its own footwear, constantly innovating to find the perfect fit.
About Eva Cremers: Eva Cremers is a Dutch digital artist known for her vibrant and playful designs. Her work spans various mediums, including illustration, 3D art, and animation. Cremers’ unique style and imaginative approach have earned her international recognition and collaborations with leading brands.
