Bata Enhances Customer Experience for its E-Commerce platform with AI-Powered Content Across 30 Countries
February 1, 2025 – Bata, the global footwear leader, has integrated Generative AI (GenAI) into its e-commerce platform, automating the creation of SEO-optimized product descriptions across 30 countries. This technology enhances search engine ranking, customer engagement, and conversions while ensuring localized, high-quality content tailored to each market. This marks a significant step in Bata's ongoing digital transformation.
By reducing the need of manual content creation, Bata’s digital teams can focus on strategic growth initiatives, such as improving online merchandising and personalization. The result? A more seamless and efficient shopping experience for customers worldwide, ensuring easy finding and connection with the perfect product.
AI-Driven Growth
Since its implementation, GenAI has boosted organic search traffic and conversions, significantly expanding Bata’s reach across more keywords in search engines.
"The integration of GenAI technology into our e-commerce platform is a game changer for Bata," said Benjamin Groenewoud, Head of Digital Product. "By automating the generation of rich, SEO-optimized product content, we’re not only enhancing our customer experience but also driving more traffic and conversions. This allows our teams to focus on more strategic initiatives, ensuring that Bata continues to grow and adapt in an increasingly digital-first world."
Scaling Digital Innovation
As a 'glocal' company, Bata is committed to delivering a consistent, scalable e-commerce experience while also tailoring content to meet local language, assortment, and cultural preferences. With the roll-out of this technology, all countries where Bata operates are now equipped with AI-powered content that speaks to the unique characteristics of each market.
Roger Graell, Chief Digital Officer at Bata group, highlights that this initiative is part of the digital transformation, extending and leveraging the adoption of future-proof technology across customer touchpoints, establishing the optimal digital ecosystem to unlock value for Bata organization. This also entails increasing our pace of innovation and agility and reduces development costs significantly. Leveraging Gen-AI to generate value for the organization holds immense potential and should be a focal point in our strategic initiatives.
Bata continues to push the boundaries of AI-powered retail innovation, ensuring smarter, faster, and more personalized online shopping experiences worldwide.
About Bata
Bata is a global leader in footwear and accessories, offering a wide range of stylish, comfortable, and affordable products for men, women, and children. With a presence in over 70 countries, Bata is committed to delivering exceptional customer experiences through its innovative e-commerce platform, empowering shoppers worldwide.
